Macarena Estévez joins Sngular as strategic advisor

The founder of Conento and former partner of Deloitte, Macarena Estévez, has joined Sngular as a strategic advisor to strengthen the Artificial Intelligence and Martech teams within the company.

Estévez will also support Sngular in reaching talent communities and sectors that are leading the incorporation of analytics and artificial intelligence in their business models.

César Camargo, Sngular’s CEO, has highlighted that Estévez is an “excellent professional” and has predicted that her knowledge, vision, and ability to communicate will allow the firm to take a “giant step” to attract top-level projects and talent in analytics, marketing intelligence and AI.

“Macarena is also a person who shares the values ​​of excellence, curiosity, commitment, and generosity that underlie the profile of the team that she will meet at Sngular,” he added.

Estévez, whose collaboration with the firm will begin in July, has declared her admiration for the technology consultancy that she considers a “reference” in technology and an “absolute leader” in all cutting-edge issues.

“The Fourth Industrial Revolution is more than just technology-driven change; it's an opportunity to help everyone, including leaders, policymakers, and people of all income groups and nations, take advantage of technologies converging in order to create an inclusive environment, a future centered on the human being,” she added.

Estévez is recognized for her commitment to the popularization of mathematics and the foundation of Conento in 2007, an applied mathematics company that had a turnover of four million euros and had 50 employees in 2018.

In 2019, she sold the company to Deloitte, where she has worked for the last three years as a partner responsible for Data, Analytics, and AI.

Recently, she has started a new business venture with Círculo de Ingenio Analítico, a company that will focus on how to improve the relationship between people and mathematics.