App Editions: A new era for Marketplace Apps

Atlassian has recently introduced the App Editions model for applications available on its Marketplace. This new structure allows developers to offer multiple versions of the same app (such as Free, Standard, and Advanced) under a single product listing.

The goal of this approach is to provide customers with greater flexibility and clarity, helping them choose the edition that best suits their size, operational maturity, and functional needs. Additionally, this structure enhances the purchasing experience, facilitates seamless scaling, and centralizes management within the Marketplace itself.

Currently, the editions are:

• Free Edition (coming soon): A no-cost version with limited features, ideal for teams in early stages or evaluation.
• Standard Edition: A version offering the essential features needed by most teams.
• Advanced Edition: A feature-rich version with advanced tools, extended integrations, and prioritized support.

How to identify an App with editions

Advanced Editions represent the highest level of functionality within this structure. They are designed for teams that require enhanced capabilities beyond what the Standard edition offers.

Key benefits include:

• Premium features such as custom workflows, advanced analytics, complex automations, and more.

• Extended integrations with external platforms and additional modules.

• Prioritized support with faster response times and access to specialized assistance.

This model enables the delivery of all these capabilities without the need to publish a separate app for each tier, simplifying the evaluation, purchasing, and management process.

Benefits of the App Editions model

• Clarity and transparency: All editions are visible and easily comparable in one place.

• Progressive scalability: Teams can start with a basic edition and upgrade to a more robust one without complex migrations.

• Simplified management: Licenses are managed directly from the Atlassian Marketplace profile.

How to identify an App with editions

When browsing the Marketplace, apps that offer App Editions clearly display plan comparison sections:

• Go to the app's detail page and navigate to the “Pricing” tab.
• You'll find a side-by-side comparison of the available editions (Free, Standard, Advanced).
• There, you can see which features are included in each edition and choose the one that best meets your needs.

What’s coming Next?

Atlassian has announced that many of these apps will soon launch their Free Editions. This strategy aims to democratize access to the Atlassian ecosystem by enabling small or exploratory teams to start using powerful solutions without financial barriers.

Moreover, the App Editions model will continue to expand across more Marketplace categories, and Atlassian will keep releasing new guides to help developers define their features by edition level efficiently.