We’re supporting B100 in their next big step: Off to Save — saving money while taking care of your mental health.

Off to Save: The New B100 Feature That Turns Digital Disconnection into Wellbeing and Savings

A few months ago, we enthusiastically shared the success story of our client B100, the first 100% digital bank committed to the health of its users and the planet. Today, we’re excited to announce a new advancement that further strengthens that commitment to holistic wellbeing: Off to Save, an innovative feature that encourages disconnecting from social media as a way to improve mental health — and save money.

This new step comes at a highly relevant time, when mental wellbeing — especially among younger generations — has become a top priority. To address this challenge, B100 partnered with Pantallas Amigas, a pioneering organization in the field of digital wellbeing, to co-develop Off to Save and conduct a study on social media use in Spain.

The results speak for themselves: 77.5% of respondents believe reducing time spent on social media would benefit their wellbeing, and that number rises to 88% among those aged 18 to 25. But the impact goes beyond perception: 1 in 3 young people aged 18 to 35 admitted to having suffered negative consequences on their mental health — primarily anxiety and low self-esteem — due to excessive use of these platforms. Moreover, over 51% said it affects their academic or professional performance, and nearly 60% have argued with someone close to them for not paying attention because of their phones.

"If until now you could save money by walking or running, now our customers can save simply by disconnecting from social media for a while each day," explains Jorge Mahía, CEO of B100.

In this context, Off to Save is more than just another feature: it's a purpose-driven initiative that transforms digital disconnection into a daily act of self-care — with a tangible reward.

B100: Innovation in Service of Wellbeing

B100 has stood out for its focus on health and sustainability. With initiatives like Move to Save, which rewards users’ physical activity, and the Pay to Save card, which allocates a percentage of every transaction to ocean plastic cleanup, B100 has shown that it’s possible to combine financial services with positive social and environmental impact.

The new feature, Off to Save, focuses on users’ mental health. It allows clients to set daily limits on their social media usage. When users stick to their disconnection goals, a pre-set amount (between €1 and €30 per day) is automatically transferred from their B100 account to their Health Account, which offers an attractive 3.40% APY.

"Just like with Move to Save, the physical health challenge we launched with B100 a year ago, our app now connects to your phone’s operating system only to read how much time you spend on social media — in a way that fully respects privacy and is used solely to track if the user has met their goal," explained Paloma Barreiro, Head of Product at B100.

How Off to Save Works:

1. Set your own social media time limit

Through the B100 app, each user can decide how much time they want to spend on social media each day. Options range from 15 minutes to 1 hour, depending on personal goals.

2. Choose how much to save if you meet your goal

If you stay within your set limit, B100 rewards your commitment by automatically transferring your chosen amount — between €1 and €30 per day — to your Health Account. This becomes a direct reward for taking care of yourself.

3. Automatic monitoring and transfer to your Health Account

With your consent, the B100 app tracks the time you spend on platforms like X, Instagram, TikTok, Snapchat, Facebook, or Bluesky. If you stay within your daily limit, the app automatically transfers the set amount to your Health Account, a savings account offering a competitive 3.40% APY.

This feature not only encourages reduced time on social media, promoting more mindful and healthy tech use — it also provides a tangible economic incentive, supporting habits that benefit users' mental and financial wellbeing.

A New Step Towards Purpose-Driven Banking

The launch of Off to Save is more than just a new feature: it marks another milestone in B100’s mission to integrate health and wellbeing into everyday banking. By combining technology, healthy habits, and economic incentives, B100 continues to prove that financial services can have a positive impact and real purpose.

At Sngular, we’re proud to continue supporting B100 on this journey. Further evolving the product with solutions like Off to Save strengthens our belief that technological innovation can — and should — serve the wellbeing of people and society. Like Move to Save, this solution is a powerful example of how a fully digital bank can become a driver of change, encouraging a more conscious, sustainable, and healthy relationship with the world — and with oneself.

Because when technology serves wellbeing, everyone wins.

For more information about Off to Save and other transformative B100 initiatives, visit their official website here.

And if you want to see how to activate this feature in the app, here’s an explainer video: Watch on YouTube