Sarah Rink

Research Director

Sarah, Research Director, is responsible for the area of User Experience and Service Design. Sarah joined Sngular in 2019 after having founded the Realized design studio in 2016.

For Sarah, design is a way of thinking intimately linked to empathy and has developed various methodologies to solve design problems. Sarah has worked in Europe, Brazil, USA and Australia, with clients such as News Corp, Vodafone, Samsung, Heineken, Ninemsn, Orange and Desigual. She is a research experts in Google’s Developers Expert Program and is a Google Certified Design Sprint Master.

Sarah is based in Barcelona, Spain. With a master’s degree in Human Computer Interaction at University College London, and a long experience in ethnographic work, she helps organizations connect with their users, understand their behaviors and transform quantitative and qualitative knowledge into design solutions.