David Lastra

Head of MarTech

David Lastra is Sngular’s Head of Marketing Technology (MarTech). He’s a renowned expert in #martech, #adtech, and #ecommerce, specializing in their application to business development and digital marketing. With more than 20 years of experience in a wide range of industries, he’s helped many companies improve how they attract, engage, convert, manage, and understand their target customers.

David joined Sngular in 2020 from the Spanish digital transformation consultancy firm Minsait. There, he created a new business unit specializing in e-commerce solutions and omnichannel activation. Before that, he was the Digital IT Innovation Partner at the Spanish marketing firm Good Rebels. He previously worked in various start-ups and was a founding partner of Adtriboo, Cinemavip, and Rodemos. Drawing on his expertise, he acts as a technology and marketing advisor to new entrepreneurs.

With a master’s degree in business administration from IEDE in Spain, David is also a professor of technology-driven marketing and innovation at several prestigious Spanish colleges including the ISDI and INESDI business schools and the Complutense University of Madrid.