Cindy Tay

Local Director, Asia-Pacific Hub in Singapore

Cindy, our local director in Sngular’s Asia-Pacific hub in Singapore, is responsible for the company’s operations, business development, and client relationship management in the region. 

Cindy is a seasoned professional with over twenty years of experience. She has extensive banking and regional project management experience and was previously vice president of a major bank in Singapore. Her banking experience includes business planning, as well as heading the bank’s electronic channels, platforms/processes, and covers sales/service infrastructure. She was the Project Executive for the bank’s regional branch transformation project and held a regional role for strategic works. 

Before joining Sngular, Cindy was the Client Director for Asia at John Ryan International, a global retail marketing and digital agency. During her tenure, she acquired new clients and expanded the company’s footprint to Malaysia, China, Vietnam and Japan. Cindy’s experience spans senior roles in consulting, business development, and project delivery/profitability in financial services, retail and other industries. She has in-depth experience working across various platforms, systems, and processes.

Cindy has an MBA from the University of Southern Queensland.