Challenge – Can VR Really Make a Difference?
Although companies are starting to consider Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR) technologies, they frequently lack clarity as to how these can be leveraged into powerful sales tools. They are often unsure about the extent to which a pair of VR glasses or a mobile device, for example, can attract potential customers and deliver a higher dimension of engagement.
Solution – Impactful and Practical Business Applications
Cognizant that immersive technologies add a rich new layer of information on the real world across a wide range of industries, Sngular’s focus has been on their business environment application. We are adept at considering, for each technology, its business, education, and entertainment benefits, as well as its ROI and potential role as a business game changer. We use:
- Extended Reality (XR) to address significant business pain points, eliminating the limiting factor of distance. Applications include workforce training, increasing day-to-day productivity, and creating immersive customer experiences.
- V-commerce solutions in real estate to recreate buildings and condominiums. VR creates a virtual representation of the property, while AR adds an additional level of interactivity to the virtual environment. VR and AR solutions provide visual representation of multiple construction projects located in different geographical locations.
- Video game and gamification platforms to engage employees, giving them a visual depiction of their targets, benchmarks, and achievements – like a fitness tracker for work. We use rich learning options including narratives, engagement automation and more, both in in-person and mobile-based learning environments.