User Experience

We design multi-channel digital solutions that create seamless user experiences.

Challenge – Satisfying Increasingly Savvy Consumers

With more aspects of life and work mediated through technology, customer expectations for consistent, connected, and personalized experiences are growing. Understanding their wants and unmet needs is essential to amplifying positive customer engagement across all touchpoints.

Solution – Anticipate All Possible Experiences

Our user experience (UX) projects are user-centric and our services cover the end-to-end process, from user and design research to design deployment. Our solutions help clients retain digital dominance in their markets by creating digital channel experiences that boost conversion rates.

Specific Capabilities

User & Design Research

We identify customer friction points and research the competition to build a design roadmap that includes Design Thinking Workshops and Customer Journeys.

Agile Prototyping

Our experience with Agile methodologies and Lean UX allows us to accelerate design and prototyping with cost-effective iterations.

Multichannel Interface Design

We design interfaces for a wide range of digital devices, including web, mobile, tablet, smartwatches, virtual reality, and augmented reality. We have experience with responsive and mobile-first design, user workflow optimization, and all necessary hardware and software integration.

Ecommerce UX Design

According to Forrester research, a well-designed user interface could raise a website’s conversion rate by up to 200% and a better UX design could yield conversion rates up to 400%. Our extensive ecommerce experience helps us optimize and improve conversion of our clients’ online business and native apps.

Lean UX & Startups

Our lean startup approach encourages experimentation, which is why we’re the perfect partner for new ventures looking to build a value proposition from scratch to launch. Using design thinking philosophy, we conceptualize design intention and apply Agile methodologies to bring it to life.

Creating a Customer-Centric Culture

A Spanish IT service provider for rural banks wished to evolve from a technology to a customer-centric culture. Sngular:

  • Conducted user and employee research
  • Trained staff using Design Thinking methodology
  • Used data-driven design to select appropriate choices
  • Developed holistic solutions for each channel, based on customer profile and preferences (call-center, web, mobile, and branch offices)
  • Applied Agile methodology with implementation teams

Titulo

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