Challenge – In Need of Guidance
While customer-centric organizations may succeed in identifying customer needs and business challenges, operationalizing the necessary solutions can be a challenge and often great ideas are never implemented. Additionally, there is lack of clarity regarding what constitutes Service Design, as it is sometimes confused with user experience (UX) and even user interface design (UI). Applying a Service Design method can help, and yields significant benefits for both the business and customers.
Solution – Going Deep for Superior Customer Experiences
Our Service Design experts have an end-to-end approach, looking deep into customer scenarios and what is going on behind the scenes in order to determine what they are experiencing before, between, and after the screen interactions. As a result, we have a better understanding of customer needs. We:
- Help enhance value propositions and interactions across all touchpoints, not necessarily just digital
- Leverage a unique approach combining our Service Design experts with teams across a wide range of Digital Key Capabilities, including User Xperience, Digital Strategy, eCommerce, Digital Marketing, and Software Development
- Provide our clients with a more complete and technologically advanced strategy