Retail
Customer service but not as you know it
Tech is defining a new era in retail. Welcome to the race to meet growing customer expectations for immersive, accessible and highly personalized shopping experiences.
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Today’s challenges
Implementing omnichannel B2B
Omnichannel is more than multiple touchpoints on a customer journey. It’s a set of interconnected tools – websites, apps or social media platforms – you can use at any stage, to create a seamless experience. This requires a holistic tech strategy that enables customers to shop the way they want, while helping businesses adapt to market demands.
Embracing immersive technology
Customers who prefer the flexibility of online shopping still crave the personal connection of visiting a physical store. Immersive tech, like Augmented Reality and Virtual Reality is bridging this gap. With a few clicks, customers can access personalized, tangible shopping experiences that help them engage with a brand on a deeper level.
Using AI in customer service
Businesses are employing AI to meet customer demands for real-time interactions, with chatbots helping them to keep pace. Chatbots provide instant, relevant answers to customer queries – learning from previous interactions to tailor conversations. This transforms the customer experience, without sacrificing profitability, offering retailers a wealth of opportunities to expand their reach.
A team of teams for Retail
Optimizing an e-commerce site for Black Friday
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