Retail
Customer service but not as you know it
Tech is defining a new era in retail. Welcome to the race to meet growing customer expectations for immersive, accessible and highly personalized shopping experiences.
Retail
Customer service but not as you know it
Tech is defining a new era in retail. Welcome to the race to meet growing customer expectations for immersive, accessible and highly personalized shopping experiences.
Omnichannel is more than multiple touchpoints on a customer journey. It’s a set of interconnected tools – websites, apps or social media platforms – you can use at any stage, to create a seamless experience. This requires a holistic tech strategy that enables customers to shop the way they want, while helping businesses adapt to market demands.
Customers who prefer the flexibility of online shopping still crave the personal connection of visiting a physical store. Immersive tech, like Augmented Reality and Virtual Reality is bridging this gap. With a few clicks, customers can access personalized, tangible shopping experiences that help them engage with a brand on a deeper level.
Businesses are employing AI to meet customer demands for real-time interactions, with chatbots helping them to keep pace. Chatbots provide instant, relevant answers to customer queries – learning from previous interactions to tailor conversations. This transforms the customer experience, without sacrificing profitability, offering retailers a wealth of opportunities to expand their reach.
A team of teams for Retail
Optimizing an e-commerce site for Black Friday
Sector retail key challengers
Retail consumers are more active participants in shopping than ever before. They have never been better informed or connected, with access to information that goes far beyond what the retail companies themselves offer.
Interview with Pablo Rueda, partner manager at Selligent Marketing Cloud
The confluence between the online and offline world in a store. Basically, it’s what any store should be today because people's lives move between the physical and virtual spaces.
Automatic verification of e-commerce experiences
At the Sngular QA Team, implement the best technological solutions to providing the seamless, relevant user experience. We help our clients avoid errors that can harm their e-commerce business.
Interview with Fernando Siles
We spoke to Fernando Siles, Head of Online Marketing at the electronics and appliance company Worten. He has more than 15 years of experience working for large websites, applying his knowledge of web analytics and online businesses and always learning more about marketing and eCommerce.
Improving customer relationships with MarTech
What happens when massive digital companies decide to open offline businesses in more traditional sectors? The results of Amazon’s foray into supermarkets and beauty salons offers some interesting clues.